This guide helps You to build an e-commerce website by fulfilling described aspects.

Logo and brand imagery

All online businesses have to create their own logo and brand book, which helps to improve digital and social media marketing.

Product photos, descriptions and data

Consider this checklist of information to include on your website, plus a few tips to help you market products effectively:

• Great product photos: You can capture great product photos with a little creativity and a cell phone camera. Be sure to take photos from several angles and show your products in use, if possible.
• Product videos: Authentic, real-world videos are proven sales tools, and you can also capture these with your cell phone.
• Detailed product descriptions: Create great product descriptions that cover every detail. Include the size, weight and material for each product you sell and add answers to frequently asked questions. Use keywords in product titles and descriptions where it makes sense to achieve search engine ranking.
• Product options: Options like size and color are called variables, and e-commerce platforms let you create multiple variables for items that come in different sizes, colors, etc.
• Product SKUs: Make sure you have your internal stock-keeping units, or SKUs, plus any manufacturer’s codes on hand. Sometimes buyers will search using a manufacturer’s code, so these are good to include in product data.
• Product pricing: Many e-commerce platforms give you single-item and group pricing options, plus sale and discount pricing. Some even let you track your product costs for reporting.
• Item size and weight: E-commerce platforms use item size and weight to determine real-time shipping costs and to print labels. This is optional, but can be a handy timesaver that automates your shipping process.
• Inventory: Insert a stock amount for each item and your e-commerce platform will track your inventory as products sell down.

Your story

This is your chance to connect with potential buyers, so make the “About Us” section of your website sing. Share your personal journey and embellish it with photos and videos and make it entertaining and engaging to keep buyers coming back for more.

Customer service pages

Great customer service keeps shoppers coming back, so use the customer service page of your e-commerce website to clearly set expectations. Key elements here include:

• Shipping rates and times: State your typical shipping turn-around, the rates you charge and average delivery times.
• Returns and exchanges: Cover your returns policy and clearly state who pays for return shipping.
• Privacy policy: By law, you must include a privacy policy on your website and most e-commerce platforms provide a blanket statement that you can insert.

User-friendly navigation

Your e-commerce website menus help shoppers easily navigate your website content. Most platforms let you create the main menu bar, along with footer menus and sometimes top and sidebar menus. Experiment to see which combination works best for your product collection and content.

We hope that these steps will help You to create the best e-commerce solution in cooperation with our development team.